TEDx talks are laser focused.
The time slot is assigned by the event and will be 5 to 18 minutes in length:
Long enough to deliver a single, compelling idea.
Short enough to hold the audience’s attention.
There’s a benefit to this time constraint for speech writers. It forces the writer to compile a concise idea and deliver it as a soundbite “worth spreading.”
Good speechwriting connects the audience with the speaker. A great TEDx speech moves the audience when the words are personal to the speaker. It lifts attention and mood because it is authentic. It resonates on video as well.
At Experienceology®, the speechwriting process is something that I excel at as a TEDx coach. I’m first and foremost an experience curator. I’ve worked as a writer, author, speaker, and consultant for over 30 years. I’ve focused most of that time on developing exhibition scripts, speeches, and narrations for hundreds of speakers and conference events. It often doesn’t even feel like work.
Speechwriting is like sculpting.
The final piece is often surprising to the artist, memorable to the audience.